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Welcome to Magyar Marketing!


Isten Hozott!  Welcome!

This is our new website and we’re glad you are here!

We are a family owned small business and have been in operation since 1988. My mother, Elizabeth A. Szabo, began Magyar Marketing to help Hungarians in the USA get re-connected to their roots, special products, and one another.

My mom grew up on Buckeye Road in Cleveland OH and had the special privilege of learning Hungarian as her first language and connecting with the deep Hungarian culture that was so prevalent in that area of Cleveland. She moved to Youngstown OH with my father where my father worked in the family business with his dad and brother, Szabo and Sons Funeral Home.

Magyar Marketing began in Youngstown OH but moved to Evansville IN when my mother passed away in 2008. Since that that time, my husband and I and our four children have worked hard to provide Magyar Marketing customers with the personal service my mom provided for 20 years. Even though there were several aspects of the business I helped with through the years, it was quite the learning curve for each of us and we continue to learn more about many aspects of small business ownership in this day and digital age!

We have recently changed our website significantly so please spend a little time getting acquainted with the updated look and exploring the exciting new categories and information we have to share with you. We think you will like our new layout and we hope you will come by often to explore the many resources available for you.

If you are looking for our online store it also has a new and improved look. On this page, look for OUR STORE (near the upper right hand side of this page) and click on the box. It will take you to the website where you can shop. Everyone needs to re-register for this new website but we can now offer some new features with this website and it is more stable then the other, outdated one. Be patient as we are still adding products so if there is something you are looking for but you can’t find, don’t hesitate to give us a call at 1-800-786-7851 or send an email to It is a work in progress and is not completely converted. We are still adding items but the bulk of them are there. If you have comments about the new website we would love to read them.

Our family appreciates your support of our family business. It is our hope that we can learn from one another how to better discover, celebrate, and share our Hungarian heritage!

Our sweet family! From l to r: Lauren, Don, Landon, Grace, Liz, Elizabeth, and Hannah
The Vos Family Summer 2014! From L to R: Lauren, Don, Landon, Grace, Liz, Elizabeth, and Hannah

Magyar Marketing Newsletter #102

February 2015

Isten Hozott! Welcome!

Boldog Balint Napot! large

Happy February! We continue to fine tune our website so stop by to check it out and take note of the new features! You will see some drop down menus and those will take you to additional categories with articles that might be of interest to you. If you have an idea for an article based on a unique experience or special interest, please get in touch with me.

Please note: All of our mugs are discounted in the sale area of our website. You can order from our secure website or you can call us at 1-800-786-7851 if you would rather order over the phone. We are giving a free gift with orders over $50 (before shipping charges) so be sure to take a look and see what is new and on sale at Magyar Marketing.

In celebration of Valentine’s Day we have a collection of free printable valentines available at our website. These can be printed and colored for the special Hungarians in your life.  Click here to download and print the valentines!


If you enjoy watching movies, we have started a listing of movies that have some sort of connection to Hungary either being filmed there, the language is heard or the characters are Hungarian. We know this isn’t a complete list so please check it out and let me know what is missing. Please visit Hungarian Related Films


Zoltan Kocsondy of Michigan has many years of experience raising and showing Puli dogs so we asked him to write an article for us about this special Hungarian breed. Thank you, Zoltan, for a great introduction to these smart pups and great photos! Check out the article here

Hungarian Oak

Have you been to wineries that use Hungarian Oak as a part of their winemaking process? We finally found a wine maker who could explain why Hungarian grown oak is used by a number of wineries in the USA. Read the article here

Hungarian Soups & Desserts

Thank you for submitting your soup recipes. We have added them to the website. You can check them out here and if you were intending to submit one but forgot, there is still time! Be sure to click on the numbers at the bottom of the first recipe and you will see there are several recipes listed in this category. The beautiful thing about soups is they are economical and so nice and warm on a cold winter’s day. Now that we live in New York we are enjoying more soups!

If you have a family favorite recipe or two in the dessert category and you are willing to share, please send them to with Dessert in the subject line. If you have a special cook’s note or a special story that goes along with your recipe, we invite you to share that as well. Feel free to add a picture of your finished product as well as your name. We look forward to your submissions and we will add them to the website as soon as possible! 

My First Dobos Torta

Have you ever been afraid to do something? I was afraid of making a dobos torta. I think I saw too many amazing bakery photos and I knew I would be unable to replicate them. In early January I committed to making a dobos torta by the end of the month. Time was running out, so on January 31st I conquered my fear. I made sure I had all the ingredients, I studied several recipes and I went into the kitchen. Here is what I did. Why on earth did I wait so long?

I have a list of Hungarian dishes I have never made but love and  2015 is the year for me to get busy in the kitchen! I learned a lot by making the dobos torta. The most important thing I learned was that I could do it. If you have been meaning to get in the kitchen and try some family recipes, let this be your year too! Find someone who loves to experiment and have them join you because it is more fun to do it with a friend!

How We Use Facebook

If you are on Facebook, I encourage you to “Like” the Magyar Marketing page and select “Get Notifications” so our posts come to your news feed. Having a Facebook page allows us to share a wide variety of information of interest to Hungarians in a quick way including many upcoming events that do not meet the deadline for inclusion in our once-a-month newsletter. We want you to know about these events so you can get involved if they are nearby. If you have already “Liked” us be sure you have also selected “Get Notifications” so you don’t miss any important info!

Please check our Upcoming Hungarian Events page! If your Hungarian organization has a big event coming up and you would like us to help spread the word please send your publicity to

To view the January 2015 newsletter, click here!

Happy Valentine’s Day ~ Boldog Bálint Napot and be sure to say “szeretlek” to someone you love!

Liz and Don Vos

Lauren, Landon and Grace, Elizabeth and Hannah


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