Navigate / search

  • icon-kitchen


    In the Kitchen
    We love to cook! More

  • icon-travel


    Adventures in Hungary
    We met many of our relatives! More

  • icon-history


    History & Traditions
    Ahh, the memories More

  • icon-doityourself


    Do It Yourself Ideas
    Let’s get creative! More

Welcome to Magyar Marketing!


Isten Hozott!  Welcome!

This is our new website and we’re glad you are here!

We are a family owned small business and have been in operation since 1988. My mother, Elizabeth A. Szabo, began Magyar Marketing to help Hungarians in the USA get re-connected to their roots, special products, and one another.

My mom grew up on Buckeye Road in Cleveland OH and had the special privilege of learning Hungarian as her first language and connecting with the deep Hungarian culture that was so prevalent in that area of Cleveland. She moved to Youngstown OH with my father where my father worked in the family business with his dad and brother, Szabo and Sons Funeral Home.

Magyar Marketing began in Youngstown OH but moved to Evansville IN when my mother passed away in 2008. Since that that time, my husband and I and our four children have worked hard to provide Magyar Marketing customers with the personal service my mom provided for 20 years. Even though there were several aspects of the business I helped with through the years, it was quite the learning curve for each of us and we continue to learn more about many aspects of small business ownership in this day and digital age!

We have recently changed our website significantly so please spend a little time getting acquainted with the updated look and exploring the exciting new categories and information we have to share with you. We think you will like our new layout and we hope you will come by often to explore the many resources available for you.

If you are looking for our online store it also has a new and improved look. On this page, look for OUR STORE (near the upper right hand side of this page) and click on the box. It will take you to the website where you can shop. Everyone needs to re-register for this new website but we can now offer some new features with this website and it is more stable then the other, outdated one. Be patient as we are still adding products so if there is something you are looking for but you can’t find, don’t hesitate to give us a call at 1-800-786-7851 or send an email to It is a work in progress and is not completely converted. We are still adding items but the bulk of them are there. If you have comments about the new website we would love to read them.

Our family appreciates your support of our family business. It is our hope that we can learn from one another how to better discover, celebrate, and share our Hungarian heritage!

Our sweet family! From l to r: Lauren, Don, Landon, Grace, Liz, Elizabeth, and Hannah
The Vos Family Summer 2014! From L to R: Lauren, Don, Landon, Grace, Liz, Elizabeth, and Hannah

Magyar Marketing Newsletter #101

Happy New Year!

Magyar Marketing Newsletter #101
January 2015

Isten Hozott! Welcome!
Boldog Új Évet! Happy New Year!

We had a wonderful Christmas and New Year celebration in Indiana with our kids. I baked some walnut kalács/beigli and we took it along since it is harder to do a project like that in someone else’s kitchen. I also made some apricot, raspberry and walnut kifli while we were there just in case we needed some extra calories! I don’t like having our family separated by so many miles but we try to make the time count when we are together.

We are excited about 2015 and we hope you are looking forward to it as well. This is a great year to share your Hungarian heritage with the ones you love and it is our goal to inspire you to that end and maybe make the adventure a bit easier! Have you taken a moment to check out our updated website? We have new capabilities that allow you to access ideas and connection points more easily. 

We all have family traditions and experiences that would benefit one another and we can cover more bases if we work together.  If you have ideas and experiences you would like to share with others regarding Hungarian heritage, please get in contact with me at and let’s talk about it!

* * * * * * * * * * * * * * * * * * * * *

ReConnect Hungary

The deadline for registering for the ReConnect Hungary program for 2015 is coming up very soon. Please check out their website and share the information with someone who might qualify!

* * * * * * * * * * * * * * * * * * * * *

We called this "Hungarian Soup" at our house. It was a Sunday staple!
We called this “Hungarian Soup” at our house. It was a Sunday staple!

Call for Hungarian Soup Recipes

While I love cookbooks (and I have quite a few) I am always on the lookout for new recipes. January is a cold month in much of the USA and it is a wonderful month for hot soups!

Do you have special Hungarian soup recipes passed along from your family you are willing to share? I have exactly one recipe for Hungarian Soup ~ and it is only in my head. I do remember my mom carefully explaining how to make this tasty, clear broth. 

Our sweet Hannah loves Sárgabableves (yellow bean soup) but we have not found that special recipe that is what she is looking for just yet–maybe you have one? Also, I have been looking for an authentic Hungarian Mushroom Soup –if you have a recipe to share I would love to try it!

Each month we will make a call for recipes in different categories. If you have a special cook’s note or a special story that goes along with your recipe, we invite you to share it. Also, a picture of your finished product as well as your name would be great though not required! For this month, you can send your submission to and put “Hungarian Soup Recipe” in the subject line. We will try to get them posted as soon as possible!

* * * * * * * * * * * * * * * * * * * * *

How We Use Facebook

If you are on Facebook, I encourage you to “Like” the Magyar Marketing page and select “Get Notifications” so our posts come to your news feed. Having a Facebook page allows us to share a wide variety of information of interest to Hungarians in the USA in a quick way including many upcoming events that do not meet the deadline for inclusion in our once-a-month newsletter. We want you to know about these events and I am sure you will want to share some of what we post with others in your life. If you have already “Liked” us be sure you have also selected “Get Notifications” so you don’t miss any important info!

* * * * * * * * * * * * * * * * * * * * *

Hungarians and Hand Washing

It is no secret that Hungarians have been huge contributors in the field of science. We read about this scientist a number of years ago and we were excited to find out he was Hungarian. This article was recently featured on National Public Radio (NPR):
The Doctor Who Championed Hand Washing and Saved Women’s Lives

* * * * * * * * * * * * * * * * * * * * *

Palacsinta Party at the Hungarian Heritage Experience hosted by William Penn Association.
Palacsinta Party at the Hungarian Heritage Experience hosted by William Penn Association.

Hungarian Events

We are always updating our Hungarian Events page at our website. If you are a member of a Hungarian club, please ask one of your officers get in touch with me so we can spread the word!  Please have them submit information to and use “Hungarian Event” in the subject line. There are a wide variety of events happening throughout the USA! Please get connected if an event happens near you!

* * * * * * * * * * * * * * * * * * * * *

Boldog Balint Napot! t

Valentine’s Day ~ Bálint Napot

Valentine’s Day is just around the corner and we have many ideas and items that can help you give your celebration a special Hungarian touch. We have some things on special for the month of January that might work for you so check out our Sale Page! We will provide a list of great Valentine’s Day ideas in our February newsletter but I wanted to give a reminder this month in case you wanted to plan ahead. If you order now but want us to wait to ship until closer to February 14th just send an email with that request or make a comment in the checkout area of the order form. Please visit Magyar Marketing and give me a call if you have any questions!

Thank You for supporting our family business!

We look forward to another great year! We enjoy helping you discover, celebrate, and share Hungarian heritage!

Liz and Don Vos

Lauren, Landon and Grace, Elizabeth and Hannah


To Shop: Magyar Marketing

To Read Our Articles: Magyar Marketing