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Magyar Marketing Newsletter #117

May 2016

Isten Hozott!


Magyar Marketing’s Adventure in Hungary begins in less than two weeks! I am excited to meet each of the participants and spend time in my favorite country to visit. While it is too late to sign up for the May trip, our Fall 2016 trip still has a few open spots. Please call me by May 13th for more information!

Need to place an order? Please do so by May 7th so your items can get shipped before we leave town. Upon returning, we will have just a few days to recover from jet lag and then we will be off to the Hungarian Festival in New Brunswick, New Jersey on June 4th. If you are able to attend this event, be sure to stop by our booth and say “Hello!” We will be at our regular spot across the street from the Hungarian American Athletic Club. Check out our Hungarian Events listings at the Magyar Living website!


Atlanta Hungarian Festival
I had a blast at the Atlanta Hungarian Festival last month! It was a great day filled with folk music, folk dancing, folk art displays, a variety of Hungarian foods, fun for the kids, pálinka and Hungarian wine, and a variety of products for sale. I was surprised how far people traveled to take part in this event! There were people from New York, Connecticut, and even some folks from Idaho who were touring the country and traveled 400 miles out of their way to attend the festivities. As you might suspect, it takes many hands to coordinate and execute an event and if you want to keep (or start) traditions like this in your area, you must step up and volunteer to help out. If you need help making a connection to a Hungarian group in your area, please get in contact with me and I will help get you connected. It’s a great way to meet new people and learn about or share what you know about your Hungarian heritage and promote Hungarian culture! Special thanks to Andrea Lauer Rice for sharing her photos with us!


American Hungarian Educators Association
I recently had the opportunity to attend the AHEA Conference in Maryland. Check out the American Hungarian Educators Association and it’s e-journal Hungarian Cultural Studies — a peer-reviewed, no-fee open access electronic journal of scholarship in the areas of humanities and social sciences. It is definitely worth your time to become familiar with these resources. Someday you might be interested attending an AHEA conference, especially if it is held in your general location! I met some wonderful people and heard some great presentations on a variety of topics relating to Hungarian history, language, immigration experiences, genealogy, and folk art.


Language Learning for Little Ones
We are always in the process of either developing or discovering new items to share with you. One new item that deserves special attention is SzóKiMondóka. This stand-alone fun resource can be used to encourage Hungarian language learning at home with young children. This is a wonderful tool for parents or grandparents who are fluent in Hungarian and can help introduce the sights and sounds of Hungarian into the family in an engaging way. The benefits of learning a second language as early as possible have been researched and documented in this article The Sooner You Expose A Baby To A Second Language, The Smarter They’ll Be and SzóKiMondóka can be a great addition to your home! The kit includes a book, a DVD, learning cards and a fun technique that can be used in the home daily to encourage Hungarian language learning. There are a lot of possibilities with this program but, at this time, the person implementing it needs to be fluent in Hungarian. This would be a great resource for a Hungarian language playgroup. Please contact me for more information! A number of new kits with additional themes are in the planning stages.

Körözött ~ Soft Cheese Spread
While preparing for the Atlanta Hungarian Festival, I had the pleasure of working with Andrea Lauer Rice to coordinate some last minute details. Andrea thought it would be good to have a special treat for the volunteers and asked her mom for their family körözött recipe. This was easy to whip together and tasted great!

Varsa Family Körözött Recipe

1 8 ounce package cream cheese, softened
1 4 oz stick butter, softened
6 ozs feta cheese
4T sour cream
2 tsp paprika
1 T mustard (Dijon style)
3-4 spring onions chopped fine
1 t chopped caraway seed (optional)

Blend first six ingredients together with a hand mixer. Then mix in the chopped spring onions.

There are many variations of körözött. Most variations have come about as people often struggled to access the same ingredients used “back home”. Körözött can be made with quark, sheep’s milk cheese, or cottage cheese. We omitted the caraway seed in our version. We tripled the recipe and served it with baguette slices. It was easy, delicious, and very well received! I think it would be great to serve with vegetables too!

Spread the Word!
If you know of someone excited to discover, celebrate, and share their Hungarian heritage, please share this newsletter with them! If you would like to receive a copy of our catalog by mail, please call 1-800-786-7851 with your full name and mailing address and we will send one to you!

Minden jót!
Wishing you all the best!

Liz and Don Vos
Hannah, Elizabeth, Landon & Grace, and Lauren & Josh

Magyar Marketing